How This Non-Profit Increased Online Donations 170% With Direct Mail | The Mailworks
Case Study

How This Non-Profit Increased Online Donations 170% With Direct Mail

 

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, and their quality and service is second to none.”

 

GOALS

  • Drive donations and financial support for Adirondack Folk School amid a year of unprecedented challenges.
  • Highlight Adirondack Folk School’s mission of preserving crafts and culture in the Adirondacks. 
  • Showcase the artwork produced by students under Adirondack Folk School’s tutelage. 
  • Increase online donations by driving traffic to the Adirondack Folk School website as an alternative donation method.

RESULTS

  • 170% increase in online donations
  • 133% increase in donation response rate
  • 2X increase in annual donations
  • 5,000+ letters sent

 

CAMPAIGN DETAILS

Adirondack Folk School (AFS) is a non-profit 501(c)(3) charitable organization, unique for its dedication to teaching the arts, crafts, and cultural heritage of the Adirondack region. In order to fund the year-round classes offered at their Lake Luzerne location, AFS relies heavily on donations. 

To stage a comeback from hardship brought on by the COVID-19 pandemic, AFS decided to create a direct mail campaign. The campaign’s main goal was to drive financial donations by creating a heartfelt letter from AFS leadership explaining the importance of supporting the arts during a year of unprecedented challenges. 

AFS worked with The Mailworks to select a direct mail format that would deliver their message cost effectively and quickly. After consulting with a client advisor, they opted to use a legal letter mailer for their campaign and ordered using The Mailworks online store. The resulting campaign was sent to over 5,000 of AFS’s biggest donors and supporters.

The success of this targeted appeal relied heavily on making donations easy. To do this, the campaign included a pledge card as well as a link to promote online donations. As a result, AFS received a 108% increase in donation response rate from the previous year. They also saw a spike in online donations.

Additionally, The Mailworks was able to use AFS’s nonprofit status to secure them a lower postage rate. This lowered AFS’s postage price per piece approximately 75% from the previous year.

Thanks to Adirondack Folk School’s innovative use of direct mail, support for the arts in New York State’s historic Adirondack Region has never been stronger.

 

KEY CAMPAIGN ELEMENTS

  • Engaging appeal legal letter mailer featuring a donation pledge card
  • Targeted direct mail list to reach current and past donors
  • Online campaign quoting, ordering and management through themailworks.com
11 Creative Marketing Ideas for the Finance Industry | The Mailworks
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11 Creative Marketing Ideas for the Finance Industry

Proven tactics to help financial companies boost business


The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry.

The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important to get creative with your marketing strategy. Marketing is one of the best ways to differentiate yourself from other competitors and win more business.

But it can be challenging to come up with innovative new ideas to pursue. Luckily, we’ve got a few tricks up our sleeve. The finance industry is one of our largest client bases. In over 30 years of business, we’ve learned what works and what doesn’t work for the financial industry. 

That’s why we decided to publish these 11 creative marketing ideas for the finance industry. They’re perfect for marketing and financial professionals who are looking to give their business a competitive edge.

Let’s get to it.


1. Send out thank you cards to your clients. 

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Bringing on new clients isn’t the only way to increase business. If your team is working with limited bandwidth, a prospecting campaign might be out of your reach. Instead, focus on what you’ve already got: your current customers.

A thank you card campaign targeted towards current and past clients can help to improve client retention and increase return business. Plus, you’ve probably already got a list of customers that includes their address. 

A small postcard is the perfect way to do this cost-effectively. Not sure what to put on the thank you note? There are tons of templates online or you can use a graphic design service.

2. Host an informational webinar on a frequently inquired about topic.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

A webinar is a great way to get in front of current and potential customers. Pick a topic that customers frequently inquire about, then promote the webinar on your website, social media and email list. Seasonal topics do especially well, such as money saving tips in January and tax topics in March and April.

Make sure you require an email address in order to sign up. That way, you collect information from potential customers and know which current customers are interested in that topic. Afterwards, follow up with an email that includes a clear call-to-action.

3. Send out a prospecting campaign from a financial professional.

One of the easiest ways to create a connection with new customers is by getting personal. We recommend setting up a prospecting campaign from a specific financial professional. Print it on a personalized letter mailer, and mail it to your target demographic. 

Seeing a personalized letter that is from an actual financial professional will help build a connection with your audience before you’ve even spoken to them. Bonus points if you make the letter conversational and personal. Maybe include a picture of the financial professional’s dog, or even their favorite recipe.

Be sure to include clear contact information, including an email and direct office line so recipients can easily get a hold of you if they’re interested.

Don’t have a list to mail to? This list builder tool is completely free to use.

4. Send an email survey to your customer database.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Don’t know where to start? Ask your customers! By finding out exactly how your current customers discovered your company, you can recreate that success going forward. Invest more into the channels that are working, and decrease reliance on the channels that aren’t getting results.

A few questions that you might consider asking are: How did you discover us? What additional services would you be interested in? How likely are you to recommend us to a friend? Why did you decide to use us instead of a competitor?

Survey Monkey is a great online survey platform that you can use to get answers to any of these questions and more.

5. Offer a New Year Discount Promotion

When it comes to finances, many people have bold new goals and resolutions for the new year. Often, these relate to saving more and making better financial decisions.

To capitalize on this trend, create an enticing offer relating to personal finance. This promotion can be listed on your website, email and social media. To really drive results, you could even consider creating a direct mail campaign with a simple 6×9 Postcard.

Include a deadline on the offer to drive action. 

6. Hand out stickers to clients.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Who says stickers are only for voting day? Let’s get “I just did my taxes” stickers trending in April. Because I think we could all agree that getting your taxes done deserves to be rewarded!

Regardless of what you put on them, stickers can be a funny cheeky way to get your brand out there. Because as much as we deny it, even adults love stickers.

Get creative and come up with a fun image and text. Then, get it printed on something as simple as a small 2 inch square sticker. Your clients will appreciate the effort and remember it. Who knows, they might even put it on their phone or computer.

7. Send out a monthly newsletter with updates in the finance industry.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

The world is changing quickly these days, and the finance industry is no exception. Provide value to your customers with a monthly newsletter detailing applicable updates in the finance industry.

To make things easy, consider using a monthly newsletter subscription. Let’s Talk Money® and Loose Change® are both great examples of fully automated solutions that are FINRA reviewed and pre-approved by many broker dealers. A physical newsletter gets more opens than emails, plus it will give clients something to hold onto that will remind them to contact you when they’re ready. 

8. Make your business cards stand out.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

First impressions matter. And nothing makes a better first impression than a business card that stands out. Not only does it easier for people to remember your name, it also makes it more likely that people will hold onto your information.

A foil finish gives your business card a little something extra. Experiment with bold colors to really stand out. The next time you’re at a conference or event, you’ll feel even more confident passing out your business cards.

9. Send your clients a colorful holiday card. 

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Try not to get too wrapped up in business practices to remember the importance of a personal touch. The perfect way to put yourself top of mind with your clients is with a good holiday card. Why? Well, who doesn’t love a good holiday card?

They help spread a little holiday cheer, plus they seem way less sales-y to people. You can order an Invitation Mailer online for the perfect sized holiday card. Include pictures of employees to really give it a personal feel.

10. Create an infographic of a complicated financial situation.

There’s nothing more frustrating than not being able to understand an important subject. Financial situations are often extremely confusing and stressful to people, so why not help them out? Create an infographic that helps explain a complicated topic in a more simplistic way.

Then, put your logo on it so when it’s shared across Pinterest, LinkedIn and other social media platforms, your company builds brand recognition.

Here’s 15 free infographic templates to get you started.

11. Ask your current clients for referrals.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Starting from scratch when trying to acquire new customers can often be very time-consuming. And since people are way more likely to trust someone they know, why not ask your current clients for referrals?

The perfect way to do this is by sending an email or including a small buckslip insert in any outgoing mail you’re already sending out to clients. Be sure to offer them something in return for every successful referral that they convert! $50 off a monthly bill or a small free service will do the trick.

Final Thoughts

When it comes to marketing, persistence is key. A lot of new initiatives might take some time before they take off. So instead of giving up when you don’t see immediate results, be patient. Good things come with time.

We hope these ideas were helpful to your business. If you’re interested in getting more help with your marketing, schedule a free call with an industry expert. They’ll be able to work with you to develop your marketing strategy even further.

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign
Case Study

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign

GOALS

  • Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. 
  • Highlight the Sage Strong fund, an emergency fund to help provide Sage students the resources they need in the COVID-19 crisis.
  • Reconnect with the Russell Sage community with a personalized, informational letter on the ways the educational landscape has shifted in the wake of a global pandemic
  • Celebrate the Class of 2020 virtually by driving traffic to a landing page honoring the graduates

RESULTS

  • >$10,000 in donations generated by the campaign
  • 1,000+ personalized letters sent to Russell Sage donors/alumni
  • 10X Return on Investment


CAMPAIGN DETAILS

Russell Sage College is a co-educational college with a long-standing commitment to supporting and empowering students both personally and professionally. So when the COVID-19 pandemic placed unforeseen financial burdens on many students and their families, Sage decided to take action.

To help alleviate financial stress caused by the pandemic, Russell Sage College started by launching their #SageStrong fundraiser in March of 2020. The fundraiser provides emergency assistance to help provide Sage students the resources they need in the COVID-19 crisis such as travel expenses (airfare and gas), help with rent, technology needs for distance learning, and food insecurity. 

Teaming up with The Mailworks, they created a targeted direct mail campaign in June 2020 to drive even more donations for this fundraiser. The campaign served the additional purpose of helping to highlight one of Sage’s newfound needs: support for financial aid programs.

The campaign opted to target alumni and past donors across the country, using a personalized legal letter mailer for the direct mail product. In order to facilitate the primary goal of fundraising, Russell Sage College included a perforated pledge card attached to the letter mailer. 

By leveraging the power of direct mail, Russell Sage College received an outpouring of support from their community. In total, the direct mail campaign reached over a thousand people and generated thousands of dollars in donations from dozens of donors.

In a time of great uncertainty, Russell Sage College used direct mail as a tool to generate financial support for students. Additionally, the campaign helped to elevate the college in the hearts and minds of alumni, donors and students.

KEY CAMPAIGN ELEMENTS

  • Clear call-to-action to donate by leveraging an interactive tear-off format
  • Targeted direct mail list to include alumni, past donors and supporters of Russell Sage

 


 

“In these uncertain times, it’s more important than ever for us to support our students and community. Working with The Mailworks allowed us to reach our audience with a personalized, targeted direct mail campaign. The resulting fundraising has helped many students in need.”

– Kathleen Danico, Senior Director of Annual Giving at Russell Sage College

 

 

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign
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27 Direct Mail Marketing Stats To Inspire Your Next Campaign

Data-backed statistics to help you formulate the perfect direct mail strategy


We are living in a world where almost everything has gone digital. You can livestream workout classes, order anything online, and even have a virtual happy hour with friends who live across the country.

So in a world where people are constantly online and inundated with ads, direct mail has the potential to really stand out. In fact, there are countless benefits to having a physical product that people can hold onto. Especially when compared to a fleeting impression of a digital ad, direct mail is much more memorable and likely to drive action.

Not convinced? These 27 direct mail marketing stats will help you understand the power of direct mail, while inspiring you with ways to improve your next campaign.


1. Customers respond to direct mail 16X more than other forms of marketing. (ANA/DMA response rate report 2018).

This is an exponentially powerful statistic. It shows that while your marketing budget might buy more impressions on the internet, responsiveness is far more effective when leveraging the power of direct mail. Remember, quality over quantity.

2. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. (Data & Marketing Association)

How many times have you received an email from a company and deleted it without even opening it? This stat shows that this is a common experience. It also shows that a direct mail piece is up to 3x more likely to be opened than an email.

Direct Mail Marketing Statistic | The Mailworks

3. 81% of recipients read or scan their mail daily. (USPS)

Do you check your mail daily? The USPS found that a whopping 81% of recipients do.

4. Direct mail marketing has been proven to be especially effective among baby boomers, with advertising cards, catalogs or flyers making 31% of this demographic purchase a service or product (Marketing Charts).

Differences in generational marketing are a very real thing. For businesses looking to target a baby boomer audience, you can’t go wrong with direct mail.

5. Direct mail marketing boasts a 9% house list response rate. This is compared to a 1% response rate among email, paid search and social media. (ANA/DMA response rate report 2018).

Again, direct mail wins out for getting a response when mailing to a list of customers and proven prospects. This is especially powerful for campaigns that are offering some sort of special to recipients.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

6. The response rate for house lists has increased 173% since 2006. (ANA/DMA response rate report 2018).

Response rates are getting better and better for house lists. This means that for your next marketing campaign, consider building a highly targeted mailing list to drive responses for your target audience.

7. The response rate for prospect lists has increased 194% since 2006. (ANA/DMA response rate report 2018).

Again, more positive data for response rates for direct mail. This stat shows that in particular, prospect list response rates have nearly doubled since 2006.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

8. For longevity in impact, direct mail marketing also wins against online ads or email. 27% of UK consumers will still keep physical mail in their household after 28 days (2018 Direct Mail Facts and Figures).

Holding onto physical mail is one of direct mail’s highest yielding benefits. The countless impressions that a piece of mail on a countertop or mantel will receive during its duration in a home is priceless for building brand awareness.

9. The following stats apply to consumers having received addressed mail (2018 Direct Mail Facts and Figures):

  • 57% of consumers open it

  • 48.5% take a glance at it

  • 26.2% throw it away or recycle

  • 24% put it aside to check later

  • 1.6% put mail on display

10. Oversized envelopes have the highest response rate: 5%. (Data & Marketing Association)

Go big or go home. Make a splash with your next campaign by selecting an oversized direct mail piece.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

11. 79% of customers find reading mail more convenient than going online. (ICOM)

It’s the classic battle of paper version versus e-version. Which do you find more convenient?

12. 58% of households with incomes over $65K purchased from Direct Mail in 2009. (USPS)

This statistic speaks to the impact of direct mail on middle class and higher income homes.

13. Direct mail boosts ROI by 20% when part of an integrated campaign. (Royal Mail Group Ltd.)

Direct mail doesn’t have to be a standalone. In fact, when included as part of an integrated campaign, it has an impressive effect on ROI.

14. Direct mail helps improve the lift of local ads by 44% and online campaigns by 62%. (Royal Mail Group Ltd.)

Direct mail can even help boost your marketing performance in the online world. Is there anything it can’t do?

15. 41% of Americans of all ages look forward to checking their mail each day. (Gallup)

Who doesn’t love checking their mailbox? It’s way more fun than checking an email inbox.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

16. For lead generation campaigns, a letter-sized envelope produces the best response rate, at 15.1%. (ANA/DMA response rate report 2018).

Looking to generate new leads? Look no further than a letter-sized envelope campaign.

17. The average intended household response rate for First-Class mail is 13% and while Standard mail is 11%. (USPS)

When it comes to mail rates, first-class mail has a slight edge on standard mail with a 13% response rate.

18. Direct mail increases online donations 40% to non-profits. (Dunham + Company)

Direct mail for a cause? Yup, that works too.

19. The response rate for direct mail among people ages 18-21 years old is 12.4%. (ANA/DMA response rate report 2018).

Worried that a direct mail campaign might not work on a younger audience? This statistic shows that it’s quite the opposite.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

20. 70% of Americans say snail mail is more personal than the Internet. (ANA/DMA response rate report 2018).

In this digital era of hyper-personalization, marketers might think that a customized online campaign has the edge. But according to the Direct Marketing Association, snail mail has a way more personal effect.

21. 39% of customers try a business for the first time because of direct mail advertising (ANA/DMA response rate report 2018).

This is an especially powerful statistic for businesses that are looking to grow their customer base.

22. Up to 50% of US consumers prefer direct mail over email (Epsilon).

By looking at your target customer’s preferences, it can help you develop a more effective marketing strategy.

23. More than 60% of direct mail recipients were influenced to visit promoted website, with the greatest impact on first-time shoppers. (USPS)

If you’re looking to build awareness and drive website traffic among new customers, direct mail is a great way to do it.

24. 23% of direct mail recipients visited the sender’s store location. (USPS)

Brick and mortar stores occupy the physical world, so it makes sense that a physical marketing strategy such as direct mail can drive such an impact.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

25. Direct Mail recipients purchase and spend 28% more on items than non-direct mail recipients. (USPS)

This statistic speaks to the purchasing power of direct mail recipients. With spend averaging 28% more as compared to non-direct mail recipients, it’s clear that direct mail drives results.

26. 56% of consumers think print marketing is the most trustworthy of all marketing channels. (DMA)

Trustworthiness counts when it comes to marketing. With a plethora of information available on the internet, many consumers have become skeptical of it. Print marketing, on the other hand, is viewed by the majority of consumers as the most trustworthy of marketing channels.

Direct Mail Marketing Statistic | The Mailworks

27. 98% of consumers bring their mail in the day it is delivered; 77% of them sort through it immediately. (USPS)

Let’s cap off this list of 27 direct mail marketing stats with a stat that speaks to the immediacy of direct mail. With the vast majority of consumers bringing their mail in the day that it gets delivered, your message will be received…and fast.


Final Thoughts

For those speculating on the demise of direct mail, these stats prove they couldn’t be more wrong. In fact, in a world where most everything is available online, marketing in the physical world is more powerful than ever.

Your next direct mail campaign awaits. And make sure you go with a direct mail provider (like us!) where you can handle every step of the direct mail ordering process–from choosing your direct mail piece and uploading your artwork, to building your mailing list and placing your order–completely online.

Long live direct mail.

Looking for expert guidance for your next direct mail campaign? Schedule your complimentary consultation with a client advisor today.

Nani Daniels - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Production’s Nani Daniels at The Mailworks

This week our Employee Spotlight features Nani Daniels, a member of our Production Team here at The Mailworks. Find out something surprising about her, her favorite thing about working at The Mailworks, and what she does on a typical weekend.

What is something surprising about you that many people might not know?

I have identical twin girls. They’re 3 years old. Their names are Zaleah and Zalayah.

Nani Daniels - The Mailworks Employee Spotlight

What is your favorite thing about working at The Mailworks?

My favorite thing about working at The Mailworks is that I’m able to move up if I know what I’m doing.

What do you do on a typical weekend?

I typically spend time with my twin girls. We take walks, and we spend a lot of time watching TV. Their favorite show ever is Cocomelon.

Where is your favorite place you’ve ever traveled to?

My favorite place to travel is down South. I went to Greensboro, North Carolina, it’s my favorite place. The people are so loving unlike some of the New Yorkers I know.

What is your favorite thing about yourself?

I’m a people person. I get along with everybody.

Anthony Nichols - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Production’s Anthony Nichols at The Mailworks

This week our Employee Spotlight features Anthony Nichols, a member of our Production Team here at The Mailworks. Find out what he does on a typical weekend, his favorite place he’s ever traveled to, and his hidden talent.

What do you do on a typical weekend?

I like to go out and try new food and restaurants. My favorite restaurant in Albany is Druther’s.

Where is your favorite place you’ve ever traveled to?

I had a lot of fun in Brazil. We went to visit my wife’s family for the holidays. It was in Sao Paolo, and the whole atmosphere was way different than here. The food was great.

Anthony Nichols - The Mailworks Employee Spotlight

What person, fictional or real, has inspired you the most?

My father. He always gave me good advice.

How would you describe yourself to someone who’s never met you?

Down to earth and outspoken when I’m around the right people.

Anthony Nichols - The Mailworks Employee Spotlight

Do you have any hidden talents?

I can play the drums. My cousin plays guitar and we play together sometimes.

Helena Nichols - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Helena Nichols, Operations Assistant at The Mailworks

This week our Employee Spotlight features Helena Nichols, our Operations Assistant here at The Mailworks. Find out something surprising about her, her best piece of career advice, and the person who has inspired her the most. 

What is something surprising about you that many people might not know?

I wrote a book when I was 15 years old. It was a story about a greek witch and a mysterious man called Salazar Georgakopoulos. Very dark and sad love story. It had over 50 pages. 

What is your best piece of career advice?

Be patient! I heard a lot of no’s and had to take a few steps back in my professional life that I wasn’t very happy about it. It was all worth it! 

Where is your favorite place you’ve ever traveled to?

A road trip to the West Coast. I took a flight from Albany to Las Vegas and then started my trip from there. I drove across Nevada, Arizona, Utah and California for 2 weeks. The most beautiful spot was the Grand Canyon!

Helena Nichols - The Mailworks Employee Spotlight

How would you describe The Mailworks culture in 3 words?

Fast-paced, resilient and friendly.

What person, fictional or real, has inspired you the most?

My mom! She grew up in a village in the Amazon forest and had to leave her house when she was 12 years old to work as a babysitter and go to school. She was the first one of her family to get a college degree and she’s a Biology teacher now. 

Helena Nichols - The Mailworks Employee Spotlight

What accomplishment from your time at The Mailworks are you most proud of?

Learned all types, sizes, colors of everything we carry! I thought I was never going to be able to because I’ve never worked in the mail/print industry before. Every single person in this company teaches me something new every day.

Mark Rochester - The Mailworks Employee Spotlight
Employee Spotlight

Happy Retirement To Mark Rochester!

Today’s Employee Spotlight is a special edition to celebrate the retirement of our very own, Mark Rochester. Mark has been with us for over 3 years, and his positive attitude is contagious to everyone on The Mailworks team. 

To send him off on a positive note, we’ve compiled a list of notes from The Mailworks team that summarize just why everyone loves working with Mark so much. Enjoy!

Mark Rochester - The Mailworks Employee Spotlight

Mark Rochester has been one of my favorite employees EVER. Mark was actually the first employee that I met at The Mailworks. On my first day he had to let me in the building since I didn’t have my badge yet!

Mark always brings a positive attitude to work and is a pleasure to be around. If you were ever having a bad day all you would have to do is have a chat with Mark and your day would be turned around. The Mailworks will deeply miss Mark and so will I.

Congrats Mark!

– Sean Littlejohn

 

What I love about Mark is how personable he is. He has formed relationships with the people who deliver and pick up from our facility. He is the first impression for many and it’s always a good one! Mark represents The Mailworks with pride.

– Brianne Baggetta

 

Mark & I have worked on and off together for over 25 yrs. It was always a pleasure working with Mark through the good times and the bad. Mark, I hope you enjoy the next chapter in your life and good luck with your retirement! 

– Joe Mainillo

 

Mark is always cheerful, helpful, courteous, a true pleasure to work with. Always with a happy hello first thing when you see him. The getter of the stamps!!!

– Beth Roy

 

Mark Rochester has always been a team player, grabbing paper and supplies for the print room whenever we needed them and even stopping by throughout the day to see if we needed anything. He has been helpful and has always been there when we needed him for something.

– Mark Deukmejian

 

Mark Rochester - The Mailworks Employee Spotlight

Mark, your friendly and warm presence will be greatly missed at 45 Prospect Ave. I will forever be grateful for all the times you searched for copy for me, I asked for rush log ins and had to do inventory on the NYS RTA & Clearesult copy over and over again! 😁You deserve nothing but the best, congratulations! Maybe you will get a week off from home before starting the honey to-to do list. 😉

– Natalie Wonders

 

I love how Mark is always smiling and making others smile. He is always ready to help, he’s dedicated to his job and a person who cares for others. We love you Mark!!! 

– Helena Nichols

 

I love how Mark walks into my office, or the dev office- within seconds there is laughter. I might have stuff delivered to his house just so he can stop by to deliver our packages.

– Jeremy Hammond

 

Mark, I am so grateful to have worked with you! You are always happy with your genuine smile every time I walked into production. I am so happy for you! You deserve it! Have a great time being retired, come back and say hi sometime soon!

– Brooke Fluegge

 

I have worked with a lot of people over the years in the warehouse. Mark Rochester stands out as a model employee, gentle friend with a kind ear. Above all he is always willing to help. The Mailworks will have a hard time finding someone to fit in his shoes. He will be missed and thought of often!

– Freddy Donnahie

 

Mark, on my first day here, you were one of the first people to make me feel at home! You never hesitate to help and you do it with a smile. Here’s to a well deserved and happy retirement! You will be missed. 

– Hannah Akots

John Kingsley - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with John Kingsley, Developer at The Mailworks

This week our Employee Spotlight features John Kingsley, a Developer who started working at The Mailworks in March. Find out something surprising about him, his favorite thing about working at The Mailworks, and his best piece of career advice. 

What is something surprising about you that many people might not know?

I created a steampunk based mobile (in a renovated school bus) entertainment venue for kids and kids at heart.  

John Kingsley - The Mailworks Employee Spotlight

What is your favorite thing about working at The Mailworks?

A great team in IT, led by a great manager.

What do you do on a typical weekend?

I am in my design studio, creating mixed media art.

What is your best piece of career advice?

A lesson from my dad, years go:  Never burn a bridge, you just might need the connection someday again.  The advice has served me well across my 30+ years in IT.

Do you have any hidden talents?

I am a professional woodturner and instructor. (make wooden things on a lathe).  My work is in multiple galleries in the region.

John Kingsley - The Mailworks Employee Spotlight

Greg Flanagan - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Production’s Greg Flanagan at The Mailworks

Meet Greg Flanagan, a member of our production team who has been with The Mailworks for over 2 years! Find out something surprising about him, what he does on a typical weekend, and his favorite thing about himself.

What is something surprising about you that many people might not know?

I’m the first born male in my family for all my cousins.

I also just had a baby on June 29. It’s a girl, her name is Everleigh Rose. She just started laughing, so I like to do raspberries on her stomach to get her laughing.

Greg Flanagan - The Mailworks Employee SpotlightGreg Flanagan - The Mailworks Employee Spotlight

What do you do on a typical weekend?

Fish or golf. I golf at Colonie town golf course. I normally fish at Saratoga Lake. The biggest fish I ever caught was a 5 lb bass.

Greg Flanagan - The Mailworks Employee Spotlight

What person, fictional or real, has inspired you the most?

My uncle David because of how hard he tries at everything, but he’s still a child at heart.

What is your favorite thing about yourself?

I’m a quick learner and always strive to learn more.

How would you describe yourself to someone who’s never met you?

A hard worker, but I know how to make work fun no matter what.