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The Mailworks

Direct Mail School, Uncategorized

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes in. 

The rule was created by marketing guru Ed Mayer and has proven to be successful by many marketers. The formula turns the focus onto your audience and offer, with a little less on the creative side, which is often where most marketers want to start. 

Let’s dive into why the 40/40/20 Rule needs to be on your radar for every direct marketing campaign you send.

Your audience is the group of people who will receive your message. It’s important that your audience is highly targeted and well defined. With a targeted mailing list, you’ll be able to reach the right people with quality data. By using a combination of location and demographic selects, you’ll reach your most profitable consumer groups and mail to those most likely to respond. Taking the time to find the right audience for your campaign is essential and you can easily order a mailing list while placing your order with The Mailworks. Enter your zip codes and choose from hundreds of unique selects to target the best recipients for your campaign.

 

Everyone loves a good offer, so why not incentivize your audience when they receive your campaign. Because you defined your target audience you can really narrow down on an offer you know they can’t refuse. What have they been asking for? Or what can you do to get them to make a purchase? The offer should come in the form of a discount, rebate, bonus, or freebie. A time limit on these offers will require your audience to act quickly, leading to more sales.

 

Now that you’ve determined your target audience and offer, it’s time to get creative. How are you going to present your offer and campaign to your audience? You’ll want to present your message so it grabs the attention of your audience. Think about their senses in terms of what they will be able to see and touch. Will your direct mail be oversized or have a foil finish? Great design can reinforce your message and be a persuasive power for your campaign. In this step you’ll also want to determine the price and postage of your printed mailing piece.

 

Whether you’ve sent 5 or 5,000 direct mail campaigns, The Mailworks is here to help you get started and guide you through the process. We offer targeted mailing lists, guidance on how to present your offer, graphic design services and more! Get ready to acquire more clients and a return on investment with direct mail marketing. Visit The Mailworks store to get started today!

Press Release

THE MAILWORKS LAUNCHES FUNDRAISING EFFORT TO SUPPORT LGBTQ+ COMMUNITY

100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June

ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print + mail facility, The Mailworks, is launching its next charitable initiative to benefit the LGBTQ+ community. To coincide with Pride Month, the company will sell vinyl decals for the entire month of June and will donate 100 percent of the purchase price to support LGBTQ+ organizations and businesses. 

By visiting www.themailworks.com/pride, customers can choose from a selection of 8.5 x 11” vinyl decals for $10. The decals, which are printed and mailed out of The Mailworks’ Albany facility, feature various designs to support awareness for the LGBTQ+ movement. Each decal also features a scannable QR code to generate additional donations by directing the user to the decal purchase link.

“The Mailworks is proud to support Pride Month by fundraising for the LGBTQ+ movement,” says Brianne Baggetta, President & CEO of The Mailworks. “It is our hope that by using our resources to support this initiative, it helps build compassion and awareness for the LGBTQ+ community.”

100 percent of the purchase price from the decal sales will support LGBTQ+ organizations and businesses, including The Pride Center of the Capital Region, In Our Own Voices, and the Alliance for Positive Health, and more. The purchaser can select where their purchase funds are directed when ordering, and also have the option to increase their donation. A “Shipping and Expenses” fee is charged as a line item to cover production, labor and shipping costs.

This idea for this charitable initiative stems from the company’s success supporting the Black Lives Matter movement. Through a similar initiative in 2020, the company raised over $30,000 for local Black-owned organizations and enterprises. 

Additional information about this initiative can be found at TheMailworks.com, on Facebook (fb.com/themailworks), and on Instagram (@themailworks).

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About The Mailworks
Based in Albany, NY, The Mailworks is a woman-owned, family business that provides print and direct mail solutions to companies nationwide. Processing over 90 million pieces of direct mail each year, The Mailworks’ comprehensive offering includes graphic design, list building, printing, mailing, and targeted delivery services. Customers can place orders online by visiting www.themailworks.com

Marketing, Tips

7 Steps to Branding Success

Branding. What is it and why does your business need it? Branding goes beyond, fonts, colors, logos, and slogans. Branding is what your business needs to set it apart from the competition. It evokes emotion and allows your customers to align with your products or services.

The big question here is:

Have you made a strategic plan to implement branding in your business?

If you’re just starting out, are in need of a rebrand, or don’t know where to start, we’ve got you covered. Even if you’ve established your branding, it’s important to revisit what you’ve outlined often. Do a check-in on what you’re doing and where you want to go, analyzing if it aligns with your branding and goals.

These next 7 steps will help you establish your brand by tuning into what your expectations are but also your customer’s.

Steps To Success

Branding will be the basis of everything you do and say within your business. And the good thing is, you probably know what your branding is without realizing it. You know how you want to make people feel when they interact with your business. What will your business be recognized for? Start this thinking from the start. 

 

Inspiration is everywhere. What brands or businesses do you connect with? Do you like what they’re saying? Use that as inspiration for your business. But remember what makes you different. Your competitors can be a big source of inspiration. They’re either succeeding at what you’re doing or they have a community that’s super loyal. After being observant and taking in all you can, pour it out on paper or create a vision board. 

 

This is when you get to be creative, or hire someone else to be creative! Create your logo, choose your colors, fonts, and more. The colors you choose are more important than you may think. Colors elicit emotions and can mean different things across cultures or industries. For example, red and yellow, McDonald’s iconic colors are said to evoke hunger. So red and yellow may not be the best colors to place in a gym or fitness center. But again, it’s important to focus on how you want your customers to perceive your brand. 

 

The target audience is who you’re trying to reach and sell to. But how do you find out who they are? Research. Research. Research. Go out and see how people are interacting with your product in real life or who’s talking about a similar product on social media. This can give you great insight into who you should be reaching out to. You can start at a high level and break it down to where someone likes to vacation. It’s okay to be specific and as you learn more about your ideal customer add other personas. There won’t always be one perfect person which is why it’s common to create three avatars and even a secondary target audience. Some tools that are great for finding your target audience are Google Analytics, Reddit, Social Media, Surveys, and Nielsen. 

 

Your brand voice will set the stage for your business and how your customers perceive you. Brand voice is how you talk to your customers and the style in which you will communicate. How do you find your voice? Keep your target audience at the forefront of your mind. You want this voice to feel true to your brand values and persona. Keep in mind what you outlined in step 3. How do you want people to feel when they hear from your brand? Are you talking to them like a friend or a leader? This will all help to determine whether your voice will be playful or serious. Your voice is truly dependent on the nature of your business and how customers will interact with your brand on a daily basis.

 

Now that you’ve established the necessities of branding, it’s time to determine how you’re different. What sets you apart from your competitors? Is it a unique twist on your product or service? Or how your brand speaks to them through email and social media? It’s up to you to decide. If you need some more insight on this, take a look at your target audience again. Is there something that they like or are drawn to? Do you have a different way of reaching them where your competitors aren’t? The best part about this step is that you can test it. Spend a few weeks trying one thing and pivot if needed!

 

It’s time to put your ideas into action. When we say connect it to everything, we mean everything. Your website, emails, social media, print, advertising, store front, and more! However you’re doing business, you want your brand to be reflected in everything you do.

 

To Wrap It Up

Branding is the key to success in this social age. Your brand or business was created by you but it prospers because of your customers. How they perceive your business is incredibly important in an age where people have less time and are looking for quick and easy content to consume. Evaluate your branding on a regular basis and make sure it’s reflected in all parts of your business. 

How This Non-Profit Increased Online Donations 170% With Direct Mail | The Mailworks
Case Study

How This Non-Profit Increased Online Donations 170% With Direct Mail

 

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, and their quality and service is second to none.”

 

GOALS

  • Drive donations and financial support for Adirondack Folk School amid a year of unprecedented challenges.
  • Highlight Adirondack Folk School’s mission of preserving crafts and culture in the Adirondacks. 
  • Showcase the artwork produced by students under Adirondack Folk School’s tutelage. 
  • Increase online donations by driving traffic to the Adirondack Folk School website as an alternative donation method.

RESULTS

  • 170% increase in online donations
  • 133% increase in donation response rate
  • 2X increase in annual donations
  • 5,000+ letters sent

 

CAMPAIGN DETAILS

Adirondack Folk School (AFS) is a non-profit 501(c)(3) charitable organization, unique for its dedication to teaching the arts, crafts, and cultural heritage of the Adirondack region. In order to fund the year-round classes offered at their Lake Luzerne location, AFS relies heavily on donations. 

To stage a comeback from hardship brought on by the COVID-19 pandemic, AFS decided to create a direct mail campaign. The campaign’s main goal was to drive financial donations by creating a heartfelt letter from AFS leadership explaining the importance of supporting the arts during a year of unprecedented challenges. 

AFS worked with The Mailworks to select a direct mail format that would deliver their message cost effectively and quickly. After consulting with a client advisor, they opted to use a legal letter mailer for their campaign and ordered using The Mailworks online store. The resulting campaign was sent to over 5,000 of AFS’s biggest donors and supporters.

The success of this targeted appeal relied heavily on making donations easy. To do this, the campaign included a pledge card as well as a link to promote online donations. As a result, AFS received a 108% increase in donation response rate from the previous year. They also saw a spike in online donations.

Additionally, The Mailworks was able to use AFS’s nonprofit status to secure them a lower postage rate. This lowered AFS’s postage price per piece approximately 75% from the previous year.

Thanks to Adirondack Folk School’s innovative use of direct mail, support for the arts in New York State’s historic Adirondack Region has never been stronger.

 

KEY CAMPAIGN ELEMENTS

  • Engaging appeal legal letter mailer featuring a donation pledge card
  • Targeted direct mail list to reach current and past donors
  • Online campaign quoting, ordering and management through themailworks.com
11 Creative Marketing Ideas for the Finance Industry | The Mailworks
Industries

11 Creative Marketing Ideas for the Finance Industry

Proven tactics to help financial companies boost business


The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry.

The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important to get creative with your marketing strategy. Marketing is one of the best ways to differentiate yourself from other competitors and win more business.

But it can be challenging to come up with innovative new ideas to pursue. Luckily, we’ve got a few tricks up our sleeve. The finance industry is one of our largest client bases. In over 30 years of business, we’ve learned what works and what doesn’t work for the financial industry. 

That’s why we decided to publish these 11 creative marketing ideas for the finance industry. They’re perfect for marketing and financial professionals who are looking to give their business a competitive edge.

Let’s get to it.


1. Send out thank you cards to your clients. 

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Bringing on new clients isn’t the only way to increase business. If your team is working with limited bandwidth, a prospecting campaign might be out of your reach. Instead, focus on what you’ve already got: your current customers.

A thank you card campaign targeted towards current and past clients can help to improve client retention and increase return business. Plus, you’ve probably already got a list of customers that includes their address. 

A small postcard is the perfect way to do this cost-effectively. Not sure what to put on the thank you note? There are tons of templates online or you can use a graphic design service.

2. Host an informational webinar on a frequently inquired about topic.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

A webinar is a great way to get in front of current and potential customers. Pick a topic that customers frequently inquire about, then promote the webinar on your website, social media and email list. Seasonal topics do especially well, such as money saving tips in January and tax topics in March and April.

Make sure you require an email address in order to sign up. That way, you collect information from potential customers and know which current customers are interested in that topic. Afterwards, follow up with an email that includes a clear call-to-action.

3. Send out a prospecting campaign from a financial professional.

One of the easiest ways to create a connection with new customers is by getting personal. We recommend setting up a prospecting campaign from a specific financial professional. Print it on a personalized letter mailer, and mail it to your target demographic. 

Seeing a personalized letter that is from an actual financial professional will help build a connection with your audience before you’ve even spoken to them. Bonus points if you make the letter conversational and personal. Maybe include a picture of the financial professional’s dog, or even their favorite recipe.

Be sure to include clear contact information, including an email and direct office line so recipients can easily get a hold of you if they’re interested.

Don’t have a list to mail to? This list builder tool is completely free to use.

4. Send an email survey to your customer database.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Don’t know where to start? Ask your customers! By finding out exactly how your current customers discovered your company, you can recreate that success going forward. Invest more into the channels that are working, and decrease reliance on the channels that aren’t getting results.

A few questions that you might consider asking are: How did you discover us? What additional services would you be interested in? How likely are you to recommend us to a friend? Why did you decide to use us instead of a competitor?

Survey Monkey is a great online survey platform that you can use to get answers to any of these questions and more.

5. Offer a New Year Discount Promotion

When it comes to finances, many people have bold new goals and resolutions for the new year. Often, these relate to saving more and making better financial decisions.

To capitalize on this trend, create an enticing offer relating to personal finance. This promotion can be listed on your website, email and social media. To really drive results, you could even consider creating a direct mail campaign with a simple 6×9 Postcard.

Include a deadline on the offer to drive action. 

6. Hand out stickers to clients.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Who says stickers are only for voting day? Let’s get “I just did my taxes” stickers trending in April. Because I think we could all agree that getting your taxes done deserves to be rewarded!

Regardless of what you put on them, stickers can be a funny cheeky way to get your brand out there. Because as much as we deny it, even adults love stickers.

Get creative and come up with a fun image and text. Then, get it printed on something as simple as a small 2 inch square sticker. Your clients will appreciate the effort and remember it. Who knows, they might even put it on their phone or computer.

7. Send out a monthly newsletter with updates in the finance industry.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

The world is changing quickly these days, and the finance industry is no exception. Provide value to your customers with a monthly newsletter detailing applicable updates in the finance industry.

To make things easy, consider using a monthly newsletter subscription. Let’s Talk Money® and Loose Change® are both great examples of fully automated solutions that are FINRA reviewed and pre-approved by many broker dealers. A physical newsletter gets more opens than emails, plus it will give clients something to hold onto that will remind them to contact you when they’re ready. 

8. Make your business cards stand out.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

First impressions matter. And nothing makes a better first impression than a business card that stands out. Not only does it easier for people to remember your name, it also makes it more likely that people will hold onto your information.

A foil finish gives your business card a little something extra. Experiment with bold colors to really stand out. The next time you’re at a conference or event, you’ll feel even more confident passing out your business cards.

9. Send your clients a colorful holiday card. 

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Try not to get too wrapped up in business practices to remember the importance of a personal touch. The perfect way to put yourself top of mind with your clients is with a good holiday card. Why? Well, who doesn’t love a good holiday card?

They help spread a little holiday cheer, plus they seem way less sales-y to people. You can order an Invitation Mailer online for the perfect sized holiday card. Include pictures of employees to really give it a personal feel.

10. Create an infographic of a complicated financial situation.

There’s nothing more frustrating than not being able to understand an important subject. Financial situations are often extremely confusing and stressful to people, so why not help them out? Create an infographic that helps explain a complicated topic in a more simplistic way.

Then, put your logo on it so when it’s shared across Pinterest, LinkedIn and other social media platforms, your company builds brand recognition.

Here’s 15 free infographic templates to get you started.

11. Ask your current clients for referrals.

11 Creative Marketing Ideas for the Finance Industry | The Mailworks

Starting from scratch when trying to acquire new customers can often be very time-consuming. And since people are way more likely to trust someone they know, why not ask your current clients for referrals?

The perfect way to do this is by sending an email or including a small buckslip insert in any outgoing mail you’re already sending out to clients. Be sure to offer them something in return for every successful referral that they convert! $50 off a monthly bill or a small free service will do the trick.

Final Thoughts

When it comes to marketing, persistence is key. A lot of new initiatives might take some time before they take off. So instead of giving up when you don’t see immediate results, be patient. Good things come with time.

We hope these ideas were helpful to your business. If you’re interested in getting more help with your marketing, schedule a free call with an industry expert. They’ll be able to work with you to develop your marketing strategy even further.

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign
Case Study

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign

GOALS

  • Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. 
  • Highlight the Sage Strong fund, an emergency fund to help provide Sage students the resources they need in the COVID-19 crisis.
  • Reconnect with the Russell Sage community with a personalized, informational letter on the ways the educational landscape has shifted in the wake of a global pandemic
  • Celebrate the Class of 2020 virtually by driving traffic to a landing page honoring the graduates

RESULTS

  • >$10,000 in donations generated by the campaign
  • 1,000+ personalized letters sent to Russell Sage donors/alumni
  • 10X Return on Investment


CAMPAIGN DETAILS

Russell Sage College is a co-educational college with a long-standing commitment to supporting and empowering students both personally and professionally. So when the COVID-19 pandemic placed unforeseen financial burdens on many students and their families, Sage decided to take action.

To help alleviate financial stress caused by the pandemic, Russell Sage College started by launching their #SageStrong fundraiser in March of 2020. The fundraiser provides emergency assistance to help provide Sage students the resources they need in the COVID-19 crisis such as travel expenses (airfare and gas), help with rent, technology needs for distance learning, and food insecurity. 

Teaming up with The Mailworks, they created a targeted direct mail campaign in June 2020 to drive even more donations for this fundraiser. The campaign served the additional purpose of helping to highlight one of Sage’s newfound needs: support for financial aid programs.

The campaign opted to target alumni and past donors across the country, using a personalized legal letter mailer for the direct mail product. In order to facilitate the primary goal of fundraising, Russell Sage College included a perforated pledge card attached to the letter mailer. 

By leveraging the power of direct mail, Russell Sage College received an outpouring of support from their community. In total, the direct mail campaign reached over a thousand people and generated thousands of dollars in donations from dozens of donors.

In a time of great uncertainty, Russell Sage College used direct mail as a tool to generate financial support for students. Additionally, the campaign helped to elevate the college in the hearts and minds of alumni, donors and students.

KEY CAMPAIGN ELEMENTS

  • Clear call-to-action to donate by leveraging an interactive tear-off format
  • Targeted direct mail list to include alumni, past donors and supporters of Russell Sage

 


 

“In these uncertain times, it’s more important than ever for us to support our students and community. Working with The Mailworks allowed us to reach our audience with a personalized, targeted direct mail campaign. The resulting fundraising has helped many students in need.”

– Kathleen Danico, Senior Director of Annual Giving at Russell Sage College

 

 

Direct Mail School

27 Direct Mail Marketing Stats To Inspire Your Next Campaign

Data-backed statistics to help you formulate the perfect direct mail strategy


We are living in a world where almost everything has gone digital. You can livestream workout classes, order anything online, and even have a virtual happy hour with friends who live across the country.

So in a world where people are constantly online and inundated with ads, direct mail has the potential to really stand out. In fact, there are countless benefits to having a physical product that people can hold onto. Especially when compared to a fleeting impression of a digital ad, direct mail is much more memorable and likely to drive action.

Not convinced? These 27 direct mail marketing stats will help you understand the power of direct mail, while inspiring you with ways to improve your next campaign.


1. Customers respond to direct mail 16X more than other forms of marketing. (ANA/DMA response rate report 2018).

This is an exponentially powerful statistic. It shows that while your marketing budget might buy more impressions on the internet, responsiveness is far more effective when leveraging the power of direct mail. Remember, quality over quantity.

2. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. (Data & Marketing Association)

How many times have you received an email from a company and deleted it without even opening it? This stat shows that this is a common experience. It also shows that a direct mail piece is up to 3x more likely to be opened than an email.

Direct Mail Marketing Statistic | The Mailworks

3. 81% of recipients read or scan their mail daily. (USPS)

Do you check your mail daily? The USPS found that a whopping 81% of recipients do.

4. Direct mail marketing has been proven to be especially effective among baby boomers, with advertising cards, catalogs or flyers making 31% of this demographic purchase a service or product (Marketing Charts).

Differences in generational marketing are a very real thing. For businesses looking to target a baby boomer audience, you can’t go wrong with direct mail.

5. Direct mail marketing boasts a 9% house list response rate. This is compared to a 1% response rate among email, paid search and social media. (ANA/DMA response rate report 2018).

Again, direct mail wins out for getting a response when mailing to a list of customers and proven prospects. This is especially powerful for campaigns that are offering some sort of special to recipients.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

6. The response rate for house lists has increased 173% since 2006. (ANA/DMA response rate report 2018).

Response rates are getting better and better for house lists. This means that for your next marketing campaign, consider building a highly targeted mailing list to drive responses for your target audience.

7. The response rate for prospect lists has increased 194% since 2006. (ANA/DMA response rate report 2018).

Again, more positive data for response rates for direct mail. This stat shows that in particular, prospect list response rates have nearly doubled since 2006.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

8. For longevity in impact, direct mail marketing also wins against online ads or email. 27% of UK consumers will still keep physical mail in their household after 28 days (2018 Direct Mail Facts and Figures).

Holding onto physical mail is one of direct mail’s highest yielding benefits. The countless impressions that a piece of mail on a countertop or mantel will receive during its duration in a home is priceless for building brand awareness.

9. The following stats apply to consumers having received addressed mail (2018 Direct Mail Facts and Figures):

  • 57% of consumers open it

  • 48.5% take a glance at it

  • 26.2% throw it away or recycle

  • 24% put it aside to check later

  • 1.6% put mail on display

10. Oversized envelopes have the highest response rate: 5%. (Data & Marketing Association)

Go big or go home. Make a splash with your next campaign by selecting an oversized direct mail piece.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

11. 79% of customers find reading mail more convenient than going online. (ICOM)

It’s the classic battle of paper version versus e-version. Which do you find more convenient?

12. 58% of households with incomes over $65K purchased from Direct Mail in 2009. (USPS)

This statistic speaks to the impact of direct mail on middle class and higher income homes.

13. Direct mail boosts ROI by 20% when part of an integrated campaign. (Royal Mail Group Ltd.)

Direct mail doesn’t have to be a standalone. In fact, when included as part of an integrated campaign, it has an impressive effect on ROI.

14. Direct mail helps improve the lift of local ads by 44% and online campaigns by 62%. (Royal Mail Group Ltd.)

Direct mail can even help boost your marketing performance in the online world. Is there anything it can’t do?

15. 41% of Americans of all ages look forward to checking their mail each day. (Gallup)

Who doesn’t love checking their mailbox? It’s way more fun than checking an email inbox.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

16. For lead generation campaigns, a letter-sized envelope produces the best response rate, at 15.1%. (ANA/DMA response rate report 2018).

Looking to generate new leads? Look no further than a letter-sized envelope campaign.

17. The average intended household response rate for First-Class mail is 13% and while Standard mail is 11%. (USPS)

When it comes to mail rates, first-class mail has a slight edge on standard mail with a 13% response rate.

18. Direct mail increases online donations 40% to non-profits. (Dunham + Company)

Direct mail for a cause? Yup, that works too.

19. The response rate for direct mail among people ages 18-21 years old is 12.4%. (ANA/DMA response rate report 2018).

Worried that a direct mail campaign might not work on a younger audience? This statistic shows that it’s quite the opposite.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

20. 70% of Americans say snail mail is more personal than the Internet. (ANA/DMA response rate report 2018).

In this digital era of hyper-personalization, marketers might think that a customized online campaign has the edge. But according to the Direct Marketing Association, snail mail has a way more personal effect.

21. 39% of customers try a business for the first time because of direct mail advertising (ANA/DMA response rate report 2018).

This is an especially powerful statistic for businesses that are looking to grow their customer base.

22. Up to 50% of US consumers prefer direct mail over email (Epsilon).

By looking at your target customer’s preferences, it can help you develop a more effective marketing strategy.

23. More than 60% of direct mail recipients were influenced to visit promoted website, with the greatest impact on first-time shoppers. (USPS)

If you’re looking to build awareness and drive website traffic among new customers, direct mail is a great way to do it.

24. 23% of direct mail recipients visited the sender’s store location. (USPS)

Brick and mortar stores occupy the physical world, so it makes sense that a physical marketing strategy such as direct mail can drive such an impact.

27 Direct Mail Marketing Stats To Inspire Your Next Direct Mail Campaign

25. Direct Mail recipients purchase and spend 28% more on items than non-direct mail recipients. (USPS)

This statistic speaks to the purchasing power of direct mail recipients. With spend averaging 28% more as compared to non-direct mail recipients, it’s clear that direct mail drives results.

26. 56% of consumers think print marketing is the most trustworthy of all marketing channels. (DMA)

Trustworthiness counts when it comes to marketing. With a plethora of information available on the internet, many consumers have become skeptical of it. Print marketing, on the other hand, is viewed by the majority of consumers as the most trustworthy of marketing channels.

Direct Mail Marketing Statistic | The Mailworks

27. 98% of consumers bring their mail in the day it is delivered; 77% of them sort through it immediately. (USPS)

Let’s cap off this list of 27 direct mail marketing stats with a stat that speaks to the immediacy of direct mail. With the vast majority of consumers bringing their mail in the day that it gets delivered, your message will be received…and fast.


Final Thoughts

For those speculating on the demise of direct mail, these stats prove they couldn’t be more wrong. In fact, in a world where most everything is available online, marketing in the physical world is more powerful than ever.

Your next direct mail campaign awaits. And make sure you go with a direct mail provider (like us!) where you can handle every step of the direct mail ordering process–from choosing your direct mail piece and uploading your artwork, to building your mailing list and placing your order–completely online.

Long live direct mail.

Looking for expert guidance for your next direct mail campaign? Schedule your complimentary consultation with a client advisor today.

Nani Daniels - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Production’s Nani Daniels at The Mailworks

This week our Employee Spotlight features Nani Daniels, a member of our Production Team here at The Mailworks. Find out something surprising about her, her favorite thing about working at The Mailworks, and what she does on a typical weekend.

What is something surprising about you that many people might not know?

I have identical twin girls. They’re 3 years old. Their names are Zaleah and Zalayah.

Nani Daniels - The Mailworks Employee Spotlight

What is your favorite thing about working at The Mailworks?

My favorite thing about working at The Mailworks is that I’m able to move up if I know what I’m doing.

What do you do on a typical weekend?

I typically spend time with my twin girls. We take walks, and we spend a lot of time watching TV. Their favorite show ever is Cocomelon.

Where is your favorite place you’ve ever traveled to?

My favorite place to travel is down South. I went to Greensboro, North Carolina, it’s my favorite place. The people are so loving unlike some of the New Yorkers I know.

What is your favorite thing about yourself?

I’m a people person. I get along with everybody.

Anthony Nichols - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Production’s Anthony Nichols at The Mailworks

This week our Employee Spotlight features Anthony Nichols, a member of our Production Team here at The Mailworks. Find out what he does on a typical weekend, his favorite place he’s ever traveled to, and his hidden talent.

What do you do on a typical weekend?

I like to go out and try new food and restaurants. My favorite restaurant in Albany is Druther’s.

Where is your favorite place you’ve ever traveled to?

I had a lot of fun in Brazil. We went to visit my wife’s family for the holidays. It was in Sao Paolo, and the whole atmosphere was way different than here. The food was great.

Anthony Nichols - The Mailworks Employee Spotlight

What person, fictional or real, has inspired you the most?

My father. He always gave me good advice.

How would you describe yourself to someone who’s never met you?

Down to earth and outspoken when I’m around the right people.

Anthony Nichols - The Mailworks Employee Spotlight

Do you have any hidden talents?

I can play the drums. My cousin plays guitar and we play together sometimes.

Helena Nichols - The Mailworks Employee Spotlight
Employee Spotlight

Employee Spotlight: Q&A with Helena Nichols, Operations Assistant at The Mailworks

This week our Employee Spotlight features Helena Nichols, our Operations Assistant here at The Mailworks. Find out something surprising about her, her best piece of career advice, and the person who has inspired her the most. 

What is something surprising about you that many people might not know?

I wrote a book when I was 15 years old. It was a story about a greek witch and a mysterious man called Salazar Georgakopoulos. Very dark and sad love story. It had over 50 pages. 

What is your best piece of career advice?

Be patient! I heard a lot of no’s and had to take a few steps back in my professional life that I wasn’t very happy about it. It was all worth it! 

Where is your favorite place you’ve ever traveled to?

A road trip to the West Coast. I took a flight from Albany to Las Vegas and then started my trip from there. I drove across Nevada, Arizona, Utah and California for 2 weeks. The most beautiful spot was the Grand Canyon!

Helena Nichols - The Mailworks Employee Spotlight

How would you describe The Mailworks culture in 3 words?

Fast-paced, resilient and friendly.

What person, fictional or real, has inspired you the most?

My mom! She grew up in a village in the Amazon forest and had to leave her house when she was 12 years old to work as a babysitter and go to school. She was the first one of her family to get a college degree and she’s a Biology teacher now. 

Helena Nichols - The Mailworks Employee Spotlight

What accomplishment from your time at The Mailworks are you most proud of?

Learned all types, sizes, colors of everything we carry! I thought I was never going to be able to because I’ve never worked in the mail/print industry before. Every single person in this company teaches me something new every day.