Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells…
-
-
Article reposted with permission from Mapp.com. Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting capabilities.…
-
(Credit: Becky Miller for Beekman 1802) When June comes around, Upstate New Yorkers know they’re in for warmer weather. Along with the first signs of summer, June is also the start of…
-
What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they? QR, or…
-
If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because…
-
100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print + mail facility,…
-
Branding. What is it and why does your business need it? Branding goes beyond, fonts, colors, logos, and slogans. Branding is what your business needs to set it apart from the competition.…
-
“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return…
-
Proven tactics to help financial companies boost business The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4%…
-
GOALS Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. Highlight the Sage Strong fund, an emergency fund to help provide Sage students the…